D&AD masterclasses - Shortlist at Cannes
We ripped apart the D&AD winner’s annuals in the final year they would be printed.
And we sent creative leaders who had been in the annual their own work with the message: ‘You know where great work ends up. But does the rest of your agency know where it begins?’
It reminded them what creative excellence takes, and how D&AD Masterclasses could help their agency attain it. What could be more complimentary, personal and engaging?
TV LICENSING (New work) 5 DMA Shortlists 2025
In this OOH, Digital and Social Campaign we were persuading Brummies to get a TV Licence. We wanted to take a positive approach. We didn’t talk about TV detector vans. Instead we wanted to show all the fun things that come with your TV Licence.
Digital van near football stadiums
We upped the Brum - using specifically Brummie language and locations to connect with our audience.
NHS QUIT KIT - 5 DMA GOLDS
Tourettes action
I conceived this idea having had emails full of swear words rejected, when I sent them to a friend working at a bank.
The email was designed to break through corporate firewalls and raise awareness for the Tourettes Action Charity. The upside down type is not filtered out by spam filters - it is actually made from existing symbols that are embedded in the typefaces on all computers.
The campaign won numerous prestigious advertising awards.
other charity experience:
UNICEF, NHS, TV Licensing, Tourettes Society, Alzheimers Society, Miscarriage Association, Connections London, NSPCC, Friends of the Earth, The Samaritans, Aids Concern.