Invesco - Patience
While other investment firms chase fast returns, Invesco are happy to play the long game.
They are careful, thorough, conscientious - and above all patient. To dramatise this we actually trade-marked the word patience.
Then we went public with it.
Direct Line - Red Saturday - 2 DMA Golds
People are most protective of their things just after they’ve bought them. When do people buy big ticket items? Black Friday.
So we created a day that came hot on the heels of Black Friday. Red Saturday. A day dedicated to insuring Black Friday bargains.
It meant we could talk to people outside their renewal windows and reach out to the 45% of people who have no contents cover at all.
iShares - MONEY MARKETING GOLD
iShares launched their ETFs into a sceptical market. And this launch campaign addressed investors misconceptions head on. We developed a distinctive, bold, graphic approach so the copy could take the messaging lead, but at the same time, create a distinctive look and feel to create cut through in the cluttered finance market.
Direct mail and eDM played a large part in the work for iShares. Here’s a high-value mailing that generated many leads and won a number of awards. As you turn the clock, it changes function to a calendar/thermometer/alarm.
other financial services experience:
John Lewis Credit Card/Insurance. Natwest. RBS. BlackRock. Citi bank. M&G. TSB. Abbey. Diners club. GM Card. Hong Kong Bank. Visa International. Direct line. Churchill. Prudential. Compare the Market. Zurich Insurance.