Children’s allegra
As part of our global ‘Live your greatness’ campaign, Sanofi asked us to create an idea for Children’s Allegra, so they could Live Their Greatness.
The campaign featured 3 characters and the allergy triggers - pet fur, dust and pollen. It showed parents their kids needn’t suffer, but they too could live their greatness. The campaign ran in US and Brazil markets across all channels including TV, social and online.
Sanofi Allegra - From No. 3 globally to No. 1
Our campaign challenged people with allergies to Live Their Greatness. The campaign wasn’t about allergy sufferers. It’s was about fighters, taking on their allergies. It was empowering…
And we launched it in over 30 markets around the globe. In 18 months Allegra became No.1 in the market, with sales of over 28.6 million Euros in Brazil alone.
We oversaw development of the guidelines and toolkit, which was essential to ensure the product visual identity remained consistent across markets and channels. Including TV, POS, social and online.
CAUSALY - LIFE SCIENCES AI RESEARCH
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FREDA - PERIOD POVERTY
Make the menopause the start of supporting women who suffer from period poverty…
Other HEALTHCARE experience:
Danaher. Sanofi - Dulcolax. Durex. GSK. Boots. Cigna. NHS.