The National - THREE DMA GOLDS. Creative Circle Gold. Commendation at one show.

There’s a Middle East the world isn’t telling you about.

We told a data-driven story to launch The National news outlet to the UK and US markets - literally showing in graphic detail the shocking percentage of stories that people are missing out on. And we told readers where to go to get the full story.

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Data gathered over a 30 day period defined how wide the picture would be on our opening frames. Sometimes the percentage was small, which made the picture very narrow.

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The minimalist graphic representation of data, visually showed our audience what they were really missing. And delivered double the average click through rates.

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other media and entertainment experience:

The Sun. News of the World. Newsweek. Sky.