British Land - THERE’S A NEW LONDON IN TOWN
Broadgate wanted to shake off its City Slicker, 1980s, ‘greed is good’, banker image. As the area is now a great place to go out, hang out and chill out. Our launch campaign had to show it had all that London has to offer, but without the cars, chaos and carnage of Soho. Work included OOO, hoardings, B2B, social, direct marketing digital and eCRM.
THE BARCODE, PLYMOUTH
This graphic campaign launched The Barcode - a new retail centre in Plymouth. The Barcode offers shopping, dining and entertainment. The idea showed that there was always more to do, see and enjoy.
BRITISH LAND
British Land own shopping centres up and down the UK. We had to come up with a modular Christmas campaign that would work across all of them.
Our insight: everyone has a moment that kicks off Christmas - a cheesy Sinatra song, getting squiffy on mulled wine, scoffing too many choccies.
We wanted to tap into that feeling.
Another British Land neighbourhood, Paddington Central takes part in hosting London Design Festival. To raise awareness and participation, we devised the ‘design line’. This line ran throughout Paddington Central and guided people from Paddington Station to the actual displays and events taking place.
OTHER RETAIL AND HOSPITALITY EXPERIENCE:
John Lewis, British Land. Ikea, Habitat, Tate, Meadowhall, McArthur Glenn, Weedol, ELC.